As part of the integrated awareness campaign we created ahead of the 2018 League of Legends World Championship, we developed the first ever Esports Pro Player Action Figures. The action figures were based on the pro players featured in our 2018 World Championship music video 'RISE' and were gifted to each of the respective pro players. We captured their reactions upon receiving the figures and created a series of short, social-oriented videos that received millions of views across owned and earned channels.